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Job Details

VP of Product Marketing

Location:

Houston

Contract type:

Permanent

Sector:

Marketing

Salary:

$225,000.00 - $300,000.00 Annual

Job Ref:

477122

Date published:

20-Feb-2025

Position Summary

As Vice President of Product Marketing, you'll lead our client's mission to make healthcare accessible, innovative, and life-changing through strategic, data-driven marketing. This role is ideal for a visionary storyteller who can transform complex innovations into compelling narratives that resonate with providers, customers, and partners.

Key Responsibilities
  • Develop and execute AI-driven product marketing strategies that optimize positioning and drive growth

  • Craft differentiated messaging and value propositions that clearly communicate our client's impact

  • Lead cross-functional collaboration to ensure seamless product positioning and go-to-market execution

  • Utilize AI-powered tools for market intelligence, competitor tracking, and sentiment analysis

  • Oversee high-impact multimedia content strategies aligned with business objectives

  • Orchestrate data-driven product launches for rapid adoption and market penetration

  • Leverage AI-powered analytics for audience segmentation and marketing efficiency

  • Ensure alignment between marketing and sales enablement using AI-driven strategies

  • Advise executive leadership on product positioning, industry trends, and innovations

Qualifications
  • 10+ years of experience in product marketing or brand management, with 5+ years in leadership

  • Expertise in AI-powered customer research and value proposition developmen

  • Bachelor's degree in marketing, business administration, or related field (MBA preferred)

  • Proficiency in AI-driven marketing platforms, CRM systems, and analytics tools

  • Demonstrated experience integrating AI solutions into marketing workflows

Key Competencies
  • Customer focus and ability to build strong relationships

  • Process optimization and continuous improvement mindset

  • Collaborative approach to meet shared objectives

  • Resourcefulness in deploying assets effectively

  • Ability to manage complexity and solve problems

  • Accountability for meeting commitments and objectives

  • Adaptability to shifting demands in various situations

  • Effective multi-mode communication skills

 

 

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