As Vice President of Product Marketing, you'll lead our client's mission to make healthcare accessible, innovative, and life-changing through strategic, data-driven marketing. This role is ideal for a visionary storyteller who can transform complex innovations into compelling narratives that resonate with providers, customers, and partners.
Key Responsibilities-
Develop and execute AI-driven product marketing strategies that optimize positioning and drive growth
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Craft differentiated messaging and value propositions that clearly communicate our client's impact
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Lead cross-functional collaboration to ensure seamless product positioning and go-to-market execution
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Utilize AI-powered tools for market intelligence, competitor tracking, and sentiment analysis
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Oversee high-impact multimedia content strategies aligned with business objectives
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Orchestrate data-driven product launches for rapid adoption and market penetration
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Leverage AI-powered analytics for audience segmentation and marketing efficiency
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Ensure alignment between marketing and sales enablement using AI-driven strategies
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Advise executive leadership on product positioning, industry trends, and innovations
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10+ years of experience in product marketing or brand management, with 5+ years in leadership
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Expertise in AI-powered customer research and value proposition developmen
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Bachelor's degree in marketing, business administration, or related field (MBA preferred)
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Proficiency in AI-driven marketing platforms, CRM systems, and analytics tools
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Demonstrated experience integrating AI solutions into marketing workflows
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Customer focus and ability to build strong relationships
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Process optimization and continuous improvement mindset
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Collaborative approach to meet shared objectives
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Resourcefulness in deploying assets effectively
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Ability to manage complexity and solve problems
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Accountability for meeting commitments and objectives
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Adaptability to shifting demands in various situations
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Effective multi-mode communication skills