We believe that healthcare is personal, and marketing should reflect that. The Vice President of Field Marketing will be responsible for bringing the brand to life in local markets by connecting national strategies with hyper-targeted, high-impact regional execution. This role offers a unique opportunity to build a world-class, data-driven, AI-enhanced field marketing engine that deeply resonates with customers while driving significant business growth.

If you are an experienced marketing leader who thrives at the intersection of data, technology, and storytelling and has a proven track record of leading high-performing field teams, this position provides the platform to redefine healthcare marketing at scale.

Join us in expanding access to life-changing medications by crafting innovative, locally tailored campaigns that engage communities, support providers, and drive meaningful impact where it matters most.

• Develop and execute a data-driven field marketing strategy that integrates national initiatives with localized campaigns to maximize engagement and market impact.

• Build, lead, and inspire a high-performance field marketing team, fostering a culture of innovation, excellence, and continuous learning.

• Utilize AI-powered insights and predictive analytics to refine regional marketing initiatives, optimize targeting, and enhance customer engagement.

• Align field marketing with sales and product teams to ensure seamless collaboration that drives lead generation, accelerates conversion rates, and maximizes revenue growth.

• Deploy AI-enhanced automation tools to streamline campaign execution, improve efficiency, and scale impact across multiple regions.

• Drive event-based marketing strategies such as sponsorships, community outreach programs, and educational initiatives to enhance brand visibility and deepen customer relationships.

• Analyze market intelligence and competitive data to refine field strategies continuously, ensuring the organization stays ahead of industry trends and customer needs.

• Implement scalable AI-driven campaign tracking and performance measurement frameworks to ensure all initiatives are optimized for maximum ROI.

• Act as a strategic partner to executive leadership by providing data-driven insights and recommendations to refine national marketing direction and support company growth.

• Strong leadership skills with a proven ability to manage and scale high-performing teams in fast-paced environments.

• Proficiency in AI-driven marketing technologies such as predictive analytics, automated lead scoring, CRM platforms (e.g., Salesforce or HubSpot), and geo-targeting tools.

• Customer Focus:  Builds strong customer relationships and delivers solutions tailored to their needs.

• Optimizes Work Processes:  Identifies the most effective ways to achieve goals with an emphasis on continuous improvement.

• Collaboration:  Works effectively with others to meet shared objectives.

• Resourcefulness:  Efficiently secures and deploys resources to achieve results.

• Manages Complexity:  Analyzes complex information to solve problems effectively.

• Ensures Accountability:  Holds self and others accountable for meeting commitments.

• Situational Adaptability:  Adjusts approach as needed based on changing circumstances.

• Communicates Effectively:  Develops clear communications tailored to various audiences.

• 10+ years of experience in field marketing or regional marketing leadership roles with a proven ability to execute impactful localized campaigns that drive business growth.

• Expertise in data-driven strategies leveraging CRM platforms, marketing automation tools, and AI-powered customer segmentation.

• Bachelor’s degree in marketing, business administration, or a related field (MBA preferred but not required for candidates with equivalent experience).

• Preferred certifications include Certified Digital Marketing Professional (CDMP), Professional Certified Marketer (PCM), Google Analytics Individual Qualification (GAIQ), HubSpot Content Marketing Certification, Certified Marketing Executive (CME), or Project Management Professional (PMP).

• Demonstrated ability to integrate AI-powered solutions into workflows for efficiency improvements and enhanced decision-making.