As an PR Account Director, you are the cornerstone of client success, blending strategic insight with creative execution. Your role is multifaceted, requiring a unique combination of skills and experiences to drive exceptional results.
Key Responsibilities- Strategic Leadership
-
Provide expert counsel to clients
-
Develop and execute innovative campaigns
-
Ensure all deliverables align with client goals and KPIs
-
Foster strong client relationships through proactive communication
- Media Relations Mastery
-
Leverage and expand media networks
-
Secure high-impact coverage, especially in Tier 1 outlets
-
Create and implement strategic media plans
-
Measure and present ROI of communications activities
- Team Management
-
Mentor and develop junior team members
-
Oversee account profitability and project delivery
-
Lead by example, fostering a positive and productive team culture
-
Contribute to agency growth and direction
- New Business Development
-
Attend networking events and build personal networks
-
Support outbound marketing and new business pitches
-
Develop new business materials as needed
-
8-10+ years in B2B Tech PR, with 3+ years in account management
-
Degree in communications, journalism, or English
-
Proven track record in strategic vision and earned media results
-
Excellence in leadership, teamwork, and time management
-
Ability to thrive in fast-paced, dynamic environments
-
Hybrid work model
-
Occasional travel for client meetings and new business pitches